The Marriage

Belove was born out of the love and vision of two entrepreneurs. Specializing in handmade clay goods, Luke started MudLOVE in the fall of 2009. In 2013, Luke fell in love with Whitney, the owner of a custom jewelry studio, Bel Kai. In the midst of growth in their own small businesses, Luke and Whitney soon married, and dreamed of a space they could merge their work. Thus was the beginning of Belove.

The Merchandise

Belove carries a timeless and exclusive line of MudLOVE pottery and Bel Kai jewelry that maintains simple sophistication we hope you and your family will cherish for years to come. In addition, Belove offers a curated selection of fine goods. Striking a balance between beauty and function, Belove's giftable goodies are perfect for life’s most meaningful moments, celebrations, and the every day.

The Mission

From it's start, Belove has been about more than selling beautiful things. At Belove, we focus on serving our local community by partnering with area organizations who seek to make a positive difference in people’s lives. By simply shopping our products, you’re making a decision to give someone hope. Learn more about our giving at